Sprite Launches “Obey Your Verse” Campaign With Drake, Rakim, The Notorious B.I.G. and Nas


Sprite recently unveiled its “Obey Your Verse” campaign. It stands as one of the most recognizable brand mantras in the modern age.

They collab with A Tribe Called Quest, Grand Puba, KRS-One and Afrika Bambaataa over the years. Classic quotes from The Notorious B.I.G., Nas and Rakim are immortalized on an array of 16 limited-edition cans, with Drake also representing the next generation of lyricists. There are sets of cans and bottles are already shipping to stores in the United States.

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Gab Diaz

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.



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