Sprite Launches “Obey Your Verse” Campaign With Drake, Rakim, The Notorious B.I.G. and Nas


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Sprite recently unveiled its “Obey Your Verse” campaign. It stands as one of the most recognizable brand mantras in the modern age.

They collab with A Tribe Called Quest, Grand Puba, KRS-One and Afrika Bambaataa over the years. Classic quotes from The Notorious B.I.G., Nas and Rakim are immortalized on an array of 16 limited-edition cans, with Drake also representing the next generation of lyricists. There are sets of cans and bottles are already shipping to stores in the United States.


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Gab Diaz

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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